One of the biggest problems with living in a country with such a wide population is – pollution. Pollution comes in all forms; heat, sand, residual odour, dust and whatnot. These are the pollutants which we are aware of; apart from this there are pollutants that are not visible to the eyes. These are the ones which do the maximum damage. To battle this unknown enemy – men and women are seen everyday using stoles and handkerchiefs to cover their faces. These stoles and handkerchiefs are perfect for day to day use to protect the face from dust, heat and sand, but they are not fit to protect the nostrils. This allows the micro – pollutants to enter the respiratory system, via the nostrils. These pollutants lead to a numerous health issues in the human body, which usually develop at a later stage.
We conducted a survey of people from all walks of life; people who commute daily for work via two wheelers, cyclists, joggers, and a few others. The most common answer was unawareness of the existing pollutants apart from dust, sand and residual odours in the air. The ones who knew of the risks that exist in the air leading to several long term health issues, didn’t have enough options available in the market. The masks available in the market are quite basic and not entirely functional for the very purpose people require it for. And if the people even find one, they wouldn’t satisfy their style quotient.
Kavach – which means armour, aims at providing trendy yet functional accessories to the end users for protection against all forms of pollutants. These come in the form of scarves and unisex masks for day to day protection against pollution.